Custom dashboards · Daily Index

One place where the work actually lives.

I build custom dashboards for small businesses still running on Excel, WhatsApp, and five subscriptions nobody opens. One screen for who is doing what, what is due, and where every client stands.

Book a free workflow diagnostic→See the Veridian demo →
Engineer at Guerrilla Games (Horizon Zero Dawn)
EN / ES delivery
01The problem

Every business runs on Excel. Until it doesn’t.

P/01

One Excel pretending to be four things

A database. A CRM. A calendar. A reporting tool. Sales_Forecast_FINAL_v7.xlsx. Three people editing offline. Nobody is sure which version is the real one.

P/02

"Ask Maria, she knows"

Only one person on the team has the full picture in their head. When they are out, the team stalls. The business has a bus factor of one and quietly knows it.

P/03

Five subscriptions, zero answers

Trello for one workflow. Notion for another. WhatsApp for the urgent stuff. The monthly bill has quietly become real money, and no single screen tells the team what to do today.

P/04

Off-the-shelf fits nobody

Generic tools force your workflow into someone else’s model. You bend. The tool wins. After three months, the team is back in Excel and the subscription is still active.

None of this is a software problem at first. It is a visibility problem. You cannot fix what nobody can see.

02The fix

One dashboard. Built for your team. Designed to be opened every morning.

Not a SaaS subscription you have to configure. Not a Notion template you have to maintain. A custom tool that matches the way your business already works, built by one engineer who is on the call.

Four principles
01

Built around your workflow

I sit with your team and watch how the work actually happens. Then I build the dashboard around that. No template-shoehorning. No "configure it yourself" homework left for you.

02

Adoption-first design

A fancy dashboard nobody opens is wasted money. I design for the least technical person on the team. If they cannot use it on day one, it is not done.

03

AAA engineering rigor

My day job is shipping QA tools for games played by millions. The same standards (documented, tested, built to last) go into every dashboard I deliver.

04

Honest pricing, in writing

Fixed-scope pricing quoted up front. No hourly billing during the build. Any bug in the first 30 days after delivery is fixed for free.

03How it works

Four steps. No mystery. No surprise invoice.

Most custom-build conversations end in confusion about scope, cost, and what actually happens when something breaks. This is how I avoid that.

  1. 01

    Free workflow diagnostic

    30 to 45 min · no cost

    We talk through how your team actually works. I tell you honestly whether software is the right fix, or whether a process change would solve it for free. You leave with a written summary either way. No pitch, no demo script.

  2. 02

    Scoping and fixed quote

    Within one week

    If a build makes sense, I write up exactly what gets built, what it costs, and when it ships. You sign once. The price does not move during the build. No surprise invoices.

  3. 03

    Build, in the open

    Typically 4 to 8 weeks

    I share progress as I go. You see what works and call out what is off, while it is still cheap to change. No grand reveal at the end. Documentation written alongside the code, not after.

  4. 04

    Delivery and 30-day guarantee

    Day 1 onwards

    I train your team, leave clean documentation, and stay on call for the first 30 days. Any bug or issue in that window is fixed for free. No hourly billing for things that should have worked.

04Proof of work

What it actually looks like.

I am pre-revenue. There are no testimonials to show yet, and I will not invent any. Instead, here is the demo build I use during the diagnostic call, and the one thing every small business owner I have spoken to has said.

Honest beats polished.

Demo · Veridian Portal

A working dashboard for a fictional consulting firm.

Real working code, fictional client. The kind of build that replaces one Excel file, three WhatsApp threads, and four individual inboxes with a single screen the whole team opens on Monday morning.

  • One view of every active client engagement, owner, and deadline
  • "My week" page so each team member knows what they own
  • Client-facing status summary that exports as a clean PDF
  • No ambiguity about who owns what task

Walkthrough video in production. Available as a live demo during the diagnostic call.

Veridian Portal
Active engagements
12 active
ClientStageOwnDue
Atlas Imports BV
Q4 Scope
PG
Mon
García y Asociados
Proposal v2
PG
Wed
Lentz Bedrijf
Discovery call
PG
Thu
Mercado Pacífico
Review draft
PG
Fri
Hartmann GmbH
Onboarding
PG
Next week
On track
11
At risk
1
This week
5 due
What I keep hearing
We didn’t know this was even a possibility.

A recurring theme across three small business owners I interviewed last month. None were resistant to better tools. None had been shown what better tools could look like for a business like theirs. The gap is not skepticism. The gap is imagination.

AAA engineering rigor
Guerrilla Games
Horizon Zero Dawn
Pricing model
Fixed scope
No hourly billing
After delivery
30-day guarantee
Bugs fixed free
Delivery languages
EN / ES
No translation lag
05Who you are talking to

Hi. I’m Patricio.

I am a QA tools programmer at Guerrilla Games, the studio behind Horizon Zero Dawn. My day job is making sure code that ships to millions of players actually works. That same standard goes into every dashboard I build.

On the side, I build custom internal tools for small businesses still running on Excel. Mostly in the Netherlands, the rest of Europe, and Mexico. The pattern is always the same: one team, one workflow, one screen that finally makes sense.

If you are not sure whether you need software or a better weekly meeting, that is exactly the conversation to have on the free diagnostic call. I will tell you honestly. Some businesses do not need what I build, and I will say so.

What I believe
  • 01The best software in the world is worthless if the team will not use it.
  • 02Custom is cheaper than five SaaS subscriptions, if the learning curve is gentle.
  • 03Not every business needs AI. Most need a single source of truth first.
  • 04Dashboards are not art. They are equipment.
06 · Next step

Two questions. Thirty minutes. No pitch.

Tell me about your workflow. I will tell you whether custom software is the right fix, or whether you can get there with a better weekly meeting and a free template. Either way, you leave with a written summary.

Book a free workflow diagnostic→I respond within 24 hours. EN or ES.
No cost
The diagnostic call is free. No commitment after.
No pitch
If software is not the right fix, I will tell you.
Written summary
You leave the call with a recap, in writing.